Archive for the SEO Category

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Earlier this year, we completed work on Dayco Landscaping: www.daycolandscaping.co.uk, this included web design & development, copy writing and on page search engine optimisation.

This site is yet to have any link building / earning, blog writing or social media promotion, so it is perfect for a case study looking at the ranking power of on page SEO.

Whilst most websites will require some inbound links & social media activity to gain and maintain a high SEO rank for well searched for keywords. Keyword mentions in both the domain name & URL, as well as the on site content, can start to establish some well ranked keywords on Google & Bing/ Yahoo.

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Internet or online marketing is a term which some will say is outdated / old fashioned, however I still feel it perfectly encompasses what we have to offer. Marketing for those viewing whilst being connected to the internet, hence we still use the term.

This will be a series of basics for those just starting out in the industry, whether via education or work, prompted by a phone call in December 2012 from a 1st year marketing student, this reminded me how vital it is to learn the basics initially, how daunting lots of information can be and the value I got from basic blog posts many years ago!

For those looking for something more substantial, see here : inbound.org. For newcomers, enjoy and I hope you find it useful.

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