Internet or online marketing is a term which some will say is outdated / old fashioned, however I still feel it perfectly encompasses what we have to offer. Marketing for those viewing whilst being connected to the internet, hence we still use the term.
This will be a series of basics for those just starting out in the industry, whether via education or work, prompted by a phone call in December 2012 from a 1st year marketing student, this reminded me how vital it is to learn the basics initially, how daunting lots of information can be and the value I got from basic blog posts many years ago!
For those looking for something more substantial, see here : inbound.org. For newcomers, enjoy and I hope you find it useful.