There isn’t an optimum number. We can optimise for as many keyword search terms as you like over the course of the project as some projects can run for years. However the optimum number of keywords for your website is dependent on the level of competition, the results of visits once your site ranks well (enquiries + conversions) as well as the available budget.

It depends on the goals of your website, some just want to be found and read, a blog for example, whilst if selling products, the aim is going to be sales and which keywords are going to convert best.

Some SEO’s will advise using what is called long tail keywords and lot’s of them, whilst others will advise using more competitive short tail keywords with a more stable monthly search volume.

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